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The Cincinnati Bengals Say Thank You

Bengals season ticket holders to receive complimentary value cards powered by STADIS.

Cincinnati, OH and Aston, PA September 12, 2011:  Jeff Berding, Director of Sales & Public Affairs, Cincinnati Bengals, and Jim Shrader, President, International Micros Systems (IMS), announced that the Bengals have deployed the Gift Card feature set within STADIS to kick-off of the 2011 NFL season.  “The Bengals were looking for a way to say thank you to our loyal club seat holders that renewed their season tickets during the recent work stoppage,’ said Berding.  ‘STADIS Gift Card features enable us to create a unique program, manage it 100% in-house, and ensure that our fans and the team do not incur any inquiry, transaction, or processing fees.  Our fans get to spend 100% of their gift – and that was an important factor for us in deciding to do business with IMS.”

“We are delighted to be doing business with the Bengals.  They will leverage STADIS to say thank you to their most loyal fans”.  IMS, an IBM business partner with a thriving sports technology practice, followed the Bengals processes, met their business criteria, competed against the industry’s usual gift card providers, and are delighted to be working with the Bengals.  They are embarking on a very creative season ticket holder value card campaign,” explained Shrader, IMS founder, loaded tickets pioneer, and the creator of STADIS, the sports industry’s added value ticketing application first installed in 2004.  According to Shrader “Gift cards, and STADIS’ no fee gift/value cards, are a STADIS feature that can be deployed in a standalone mode – that is prior to, and/or, independently of STADIS’ added value ticketing modules and the related gifting, loading, fan loyalty and sponsor activation features, applications, and processes.” 

“The Bengals will brand our ‘Club Loyalty Cards’ by creating a unique card for each of the ten home games scheduled for the 2010 season.  STADIS gift card features enabled us to have multiple options for creating our fan thank you cards,” explained Berding. 

‘The Bengals choice for deploying cards for each game, cards branded with Bengals’ helmets and those of that week’s opponent, was the most unique deployment we’ve seen on STADIS gift cards’, according to IMS’ Shrader. “The Bengals front office team, led by Bob Bedinghaus, Director of Business Development, leveraged the flexibility of STADIS.  We applaud them for that, thank them for choosing to do business with STADIS, and look forward to earning the right to be called a valued Bengals business partner.”

IMS Announces New Baseball Clients and 23.3% STADIS Market Share in MLB

STADIS is being implemented at the Houston Astros and the Durham Bulls in time for the opening of the 2011 season. The New York Mets will opt for full deployment of STADIS for 2011 as well.

ASTON, Pa., March 14, 2011 /PRNewswire/ -- Jim Shrader, founder and CEO of International Micro Systems (IMS), announced today the signings of two new clients, the Houston Astros and the Durham Bulls, as well as the decision by the New York Mets to expand their Gift Card only deployment of STADIS to a full deployment.   "These clients will be live and fully operational on STADIS in time for opening day," according to Shrader.  "We are delighted to welcome our newest clubs and their food, beverage, and merchandising partners to the STADIS fold and are committed to helping them leverage STADIS to drive incremental attendance and food/beverage/merchandise revenues, increase per caps, and create sales uplift and breakage."

IMS created the loaded ticket concept in 2004 in conjunction with the Philadelphia Phillies and ARAMARK when first installing STADIS at Citizens Bank Park.  Today nearly 25% of MLB clubs have deployed STADIS.  STADIS is  built upon an open Venue Integration Architecture (VIA) that integrates ticketing, concessions POS, merchandise POS, and emerging fan facing cell phone transaction applications such as  

The NY Mets decided to fully implement STADIS after researching the added value 'alternatives' to STADIS offered by ticketing, gift card, and point of sale companies.  "We are in the unique position to offer our clients an integration path that incorporates all fan facing transaction systems into their single data base.  Competitive offerings are limited to integrating to that particular vendor's products and often the vendor owns the data, not the club.  In the STADIS environment, the client owns their MS-SQL Server based data.  Further, the client interfaces to their data via STADIS' web portal which is built upon the Microsoft .net platform," explains IMS' Shrader.

"The term we use to describe our relationship with companies with whom we integrate with in one deal and compete with in another deal is coopetition. It's sometimes a delicate balancing act.  STADIS permits our clients freedom of choice in emerging technologies. We have gone through 3 ticketing applications and 5 POS applications in 3 years at one venue alone," according to Shrader.

The Durham Bulls are IMS' second MiLB client and will join the Lehigh Valley Iron Pigs, as the first MiLB clubs to leverage STADIS.

IMS is an IBM Business Partner.  In addition to supporting the STADIS market, IMS also supports Retail Pro ®, the merchandise management application installed at over 50 stadiums, arenas, and race tracks. Kerry Lemos, CEO of Retail Pro ®, states, "IMS has helped establish Retail Pro ® as the Gold Standard in professional sports related retailing.  IMS understands the requirements of large venues and how to deploy Retail Pro ® in these environments.''

IMS also markets and supports Volante Systems food and beverage POS, time and attendance, BOH and management applications.  Volante features unique application sets for concessions, fine dining, bars, clubs, and suites.  It is built upon an architecture that supports features like wireless transmission of mid-game, on-the-fly pricing changes critical to MiLB promotions.  Volante's architecture was a leading contributor to MiLB's 2010 Promotion of the Year award presented to the Lehigh Valley Iron Pigs.  

Please click HERE to view the article on PR Newswire.

Mangia and IMS Announce Strategic Partnership Mobile phone-based ordering provider Mangia to integrate with value added ticket platform STADIS

ASTON, Penn., Feb. 28, 2011 /PRNewswire via COMTEX/ -- International Micro Systems (IMS) announced its strategic partnership with Mangia Technologies today, joining its loaded ticket platform, STADIS, with Mangia's mobile phone based in-seat ordering technology.

"We are extremely pleased to be partnering with IMS," explained Nate Checketts, President and Founder of Mangia Technologies. "IMS is the leading provider of loaded-ticket technology, and a company dedicated to enhancing the fan experience. Together we provide stadiums a truly complete solution." The partnership is two-fold, encompassing both co-marketing/distribution, and integration development. Co-marketing initiatives began with sales and marketing teams from both companies training on the respective applications, services and offerings of each partner.

The second initiative calls for Mangia to integrate with STADIS, the IMS developed open-venue architecture-based integration platform that integrates all fan-facing ticketing, food and beverage POS, including Volante Systems, and retail merchandising applications, including Retail Pro.

"We are delighted to be partnering with Mangia. Their people and product are first class and the integration of Mangia into STADIS supports our 2011 strategic directives in Fan Relationship Management applications and CRM integration," explains Jim Shrader, President, IMS.

IMS is the inventor of STADIS and the leading provider of Value Added Ticketing systems for the Sports, Leisure, and Entertainment Industry. Leveraging a unique methodology that integrates most of the preferred industry solutions (ticketing, POS, concessionaires, etc.), IMS helps customers increase profit and per cap revenue while capturing valuable information about fan purchases and behavior.

With nearly 1 in 4 MLB clubs and clients in MiLB, NFL, NBA, NHL and the NCAA, STADIS leads the league in generating incremental attendance, per cap spending, sales uplift and breakage.

Mangia, founded in 2007, allows fans to use their phones to order food, drinks and merchandise and have it all delivered right to their seats or prepared for pick-up at an express window. Mangia is currently in operation in nine professional and NCAA venues.

CONTACT: Blake Ferguson, +1-801-717-1144, SOURCE Mangia Technologies Copyright (C) 2011 PR Newswire. All rights reserved.

This article was published on CNBC. Please Click HERE to read the full article. rms1

IronPigs Honored for Best In-Game Promo


This article was published on the IronPigs website. Please Click HERE to read the full article.

"Battlefield Challenge": - the first-ever, all-game encompassing promotion developed by the Lehigh Valley Iron Pigs -- was selected as Minor League Baseball's best in-game promotion at the Minor League Baseball Promotional Seminar in Las Vegas. Battlefield Challenge was chosen from dozens of promotional submissions throughout the Minor League Baseball.

"Our fans have come to expect great creativity with our in-game promotions and entertainment at Coca-Cola Park," exclaimed IronPigs General Manager Kurt Landes. "Battlefield Challenge took that a step further by allowing our fans to win and interact based on the results of this brand-new and exciting on-field game."

During select games at Coca-Cola Park in 2010, the actual playing field was divided into six battle zones which the IronPigs and their opponent would try to gain control of in an effort to conquer the entire playing surface. Control was gained or lost through plays that occured on the field such as hits, RBIs and home runs. Fans could follow the action via Coca-Cola Park's massive scoreboard. When Lehigh Valley controlled all six zones, all fans in attendance were rewarded with a 40 to 50 percent discount on all food and non-alcoholic beverages available at all concessions stands.

In addition to the critically-acclaimed Battlefield Challenge promotion, the IronPigs have developed the strongest promotional schedule and ballpark experience in Minor League Baseball by:

  • Assuring fans of a promotion, giveaway, fireworks show or entertainment act at every home game.
  • Continually developing new in-game entertainment experiences such as Battlefield Challenge and varying in-between inning skits to make sure they differ with each and every game. 
  • Complimenting theme nights with a fully integrated and expansive ballpark experience inclusive of scoreboard graphic implementation, menu choices, staff participation, team jerseys, mascot apparel and more.

By Providing fans with a total baseball and entertainment expierience, the IronPigs led all 160 teams in Minor League Baseball in average attendance for the first time in franchise history in 2010. In total, the IronPigs drew a franchise record of 645,905 fans during their All-Star seson - an average of 9,227 fans per game and a 7% increase over the club's per-game attendance during their inaugural season of 2008.

To renew or order season tickets for the 2011 IronPigs season presented by Capital BlueCross, call (610) 841-PIGS or visit Coca-Cola Park's ticket office during normal business hours.

The lehigh Valley IronPigs are dedicated to providing family-friendly entertainment and are the only Minor League team to offer bubbles to fans entering the AT&T Plaza and balloons for all children exiting Coca-Cola Park.

IMS: Managing data means maximum revenue streams

This article was originally published in SportsBusiness Journal. Street & Smith’s SportsBusiness JOURNAL / July 12-18, 2010

It's game day. Do you know who your fans really are, and what they are buying?

"Everyone wants to improve their revenue streams in the sports industry.  As the same time, they also want to improve the fan experience," says Jim Shrader, CEO of International Micro Systems (IMS) Inc., located outside of Philadelphia. "To do those two critical things, you have to know who your fans are." 

For the past seven years, IMS has been there to help teams, venues and sponsors get an improved activation experience for their dollar - especially in today's tough economy. To do that, IMS had been successfully changing the way teams compile and utilize fan data and improve the fan experience, Shrader explains.

Mainly, IMS is taking its Venue Integration Architecture platform, called STADIS (, to an even higher level for clients, as it helps leagues, teams and venues find creative ways to bring the sponsors even deeper into the STADIS experience.  By offering a ticket with "added value," STADIS gives fans a much easier way to purchase goods and services, as well as be rewarded by a team or sponsor - making their experience at the ballpark, stadium or arena a much better one.  For its clients, which include major professional sports teams across the country, IMS uses STADIS to collect invaluable end user data, which can then be utilized for much more granular marketing efforts with individual fans/consumers.

"When teams or venues are doing in-venue promotions, it makes complete sense for a sponsor to offer some value as part of the in-event experience," says Shrader, who uses the example of a cellular carrier having the ability to add $25 of value to a fan's ticket so the value can be used at that event or a future event of their choice.  "What we're starting to do it tie that in-event promotion to the value placed on the ticket."

Originally created as the Diamond Club Database at Citizens Bank Park in Philadelphia, the STADIS platform integrates ticketing information with all in-venue point-of-sale (POS) activity to provide a "single view of the fan," with detailed individual spending profiles across retail, parking, restaurants and food & beverage concessions for all fans tracked through the platform.

"The system handles cashless transactions tied back to the ticket to enable fans to come to the ballpark with only their car key and tickets," Shrader explains.

Using a simple barcode on the ticket, RFID wristband, or magstripe card, STADIS handles pre-paid value tied to a particular game, a group of games or even an entire season.  It also facilitates account billing, providing detailed reporting on a game-by-game, weekly or monthly basis.  For 2010, the platform is operational not only within Major League Baseball (IMS added the Arizona Diamondbacks to its client roster this year), but also in the NFL, NBA, NCAA, MiLB, and NHL.

Shrader explains that STADIS is an open, multi-vendor platform, and its "vendor-neutral" approach allows teams to pick the optimal systems (ticketing, F&B, retail, parking) and applications (CRM, fan loyalty, accounting) without having it affect their ability to collect detailed fan spending data. This approach has allowed IMS to capture 100 percent of venues looking for a true multi-vendor value-added ticketing system.

"All of our customers want the same information. They need to know specifically what their individual fans are buying," Shrader says.  "The more they know, the more they can do to create individual programs to meet different needs of different ticket holders.  Now with STADIS, we are making this happen"

Most of all, Shrader says the latest twist call it fan optimization for sponsors - means having a sponsor be part of the ticket's value through promotions and giveaways, adding another layer of fan excitement to the concept of a power ticket.

"With STADIS, fans have a very positive experience because they no longer need to bring cash to a sporting event," he says.  "Now, with a sponsor participating, it can bring even more value to the teams and venues, as well as offer a chance for sponsors to take center stage in the fan experience."

"IMS uses STADIS, its "Venue Integration Architecture platform," as an exciting, user-friendly way for fans to enjoy goods and services (and earn rewards) while attending a sporting event."

Ticket Return and International Micro Systems, Inc. from Strategic Partnership

Charlotte, NC - Aston, PA, March 30, 2010 - TicketReturn, LLC and International Micro Systems, Inc. (IMS) have entered into a strategic partnership to provide venues nationwide with industry-leading ticketing solutions featuring Value-Added and Loaded-Ticket features.

Value-Added Ticketing enhances the convenience and security of fan and patron event attendance while giving venues the ability to increase revenue and reduce costs.  Simply put, customers pay for admission, concessions, merchandise, and parking – all with a single encoded ticket.   

STADIS© software from IMS ties TicketReturn ticketing with concession, merchandise, and parking point of sale (POS) systems to enable cashless transactions, while capturing detailed, item-level information about customer purchases.  This allows venues to accept tickets as a payment medium, without the cost of bank card processing. Ticket sellers simply offer the option to add a debit value to each ticket purchased. The debit value is encoded on the ticket, which can then be scanned for payment at concession, parking and retail sales locations within a venue. Customers gain the convenience and peace of mind that comes from not having to carry cash or bank cards.  Venues save the cost of bank card processing and can speed up service at points of sale.  IMS/STADIS has 20 teams/venues utilizing STADIS and creating significant revenue streams while improving the fan experience with the technology. 

TicketReturn clients will gain the opportunity to launch loaded-ticketing programs with preferred pricing incentives from IMS for 2010, 2011 and beyond.

Value-Added Ticketing, promotions and enhancing sponsorships is a logical next-step for venue operators seeking new revenue streams and cost efficiencies.  Building on more than three years of experience working together, IMS and TicketReturn are committed to being at the forefront of meeting the need for these advanced in-venue services.  The companies' partnership will bundle industry-leading STADIS© functionality with the fast-growing TicketReturn platform, in a proven design that delivers a full range of financial, marketing and customer service benefits. 

"We've been working together for years and are very excited to announce this preferred partnership with IMS,"  said Gordon Hirsch, Vice President of Marketing for TicketReturn.  "The IMS STADIS© platform allows us to build on TicketReturn's promise to deliver return on investment to venues we serve in sports, leisure, and entertainment markets.  Customers can leave their wallets and purses at home, knowing their ticket is the only 'money' needed to attend an event.”
“This is a very important partnership for us,” said Jim Shrader, President and CEO of IMS.  “For several years we have helped major venues and teams increase value through Event Revenue Optimization.  We can now offer significant value for venues, teams, sponsors, and of course, the fan.  This was only thought to be affordable by major league venues.  Combined with marketing services, we can now offer all sports and entertainment clients a true 360° approach to increasing revenue and fan engagement.” 

About Ticket Return

TicketReturn client venues will issue more than 20 million tickets in 2010, making it one of the fastest growing innovators in the primary ticket market today. Based in Charlotte, NC, the company offers a full range of integrated Box Office, Internet and venue access-control services. For more information, email or visit online at

About IMS

IMS is the leading provider of Event Revenue Optimization and Value Added Ticketing systems for the Sports and Entertainment industry.  Leveraging a unique methodology that integrates most of the preferred industry solutions (ticketing, POS, concessionaires, etc.), IMS helps its customers increase its profit and per cap revenue while capturing valuable information about fan purchases and behavior. 

IMS provides a single interface that links multiple and different systems together into a cohesive platform.  Clients include the Philadelphia Phillies, Kansas City Royals, Philadelphia Flyers, Colorado Avalanche, Denver Nuggets, Lehigh Valley Iron Pigs, and Air Force Academy.

Press Contacts:

Ticket Return

Gordon Hirsch (email:

VP of Marketing

6407 Idlewild Road, Suite 110

Charlotte, NC 28212

Telephone:  (843)497-0309

International Micro Systems, Inc.

Jim Shrader (email:


200 Racoosin Drive, Suite 106

Aston, PA 19014

Telephone:  (484)482-1600

Royals, Indians will join MLB clubs selling stored-value tickets

This article was originally published in SportsBusiness Journal and was reprinted with permission. Street & Smith’s SportsBusiness JOURNAL / January 19-25, 2009

By Don Muret

The Kansas City Royals and Cleveland Indians will introduce stored-value tickets at their ballparks this season, bringing to eight the number of clubs that will have the technology in place on Opening Day.

Loaded tickets are a ballpark admission with credit to buy food, drink and merchandise loaded into the bar code and folded into the price of a ticket.

The Royals are benching their all-you-can-eat program in favor of laded tickets in several parts of renovated Kauffman Stadium, including 190 seats in the Diamond Club boxes behind home plate.

Those $70 seats, available only as full-season tickets, include a $20 concessions credit, and were 75 percent sold as of last week, said Mark Tilson, the Royal’s vice president of marketing and ticket sales.

The Indians will roll out their program at Progressive Field to a small number of season-ticket holders, said spokesman Curtis Danburg. The team will expand the program to include groups and single game tickets later in the season. In addition, the New York Mets plan to offer a combination of stored-value tickets and loyalty cards later in the season after making sure all systems work smoothly at Citi Field, their new billion-dollar ballpark, said Dave Howard, executive vice president of business operations.

The St. Louis Cardinals hope to sell loaded tickets at Busch Stadium, but nothing was firm as of last week, said Joe Strohm, vice president of ticket sales. The Arizona Diamondbacks will make a decision in February whether to offer stored-value tickets in 2009, spokesman Shaun Rachau said.

IMS, the software vendor supplying equipment to six MLB teams, has data dating to 2004, when the Philadelphia Phillies opened Citizens Bank Park and became the first club to use the concept. The information sows that fans holding loaded tickets spend 40 percent to 60 percent more on concessions than those without stored-value tickets, said Jeff Harvey, IMS’ vice president of sales.

The firm’s data also show that "breakage," the industry term used to describe unused value on loaded tickets, can generate significant returns, averaging 36 percent, Harvey said. The Phillies’ breakage numbers are much smaller, according to John Weber, the team’s vice president of sales and ticket operations. The Phillies sold

90,000 "Power Tickets" containing a $10 credit, and breakage averaged 10 percent to 15 percent, Weber said.

In that case, breakage produced $90,000 to $135,000 in revenue, not including the park’s 350 Diamond club seats with $30 in value. Still, it’s an element that weighed heavily in the Royals’ decision to sue laded tickets. "It’s a compelling part of the technology," Tilson said. "The fact that it could pay for itself and ultimately lead to a legitimate revenue stream helped us make the decision to invest in the technology."

In this recession, some teams don’t have the six-figure sum to pay for installing the software and hardware and back-of-house support. That’s the case at Minute Maid Park in Houston, said Bill Goren, the Astro’s director of ticket sales. ‘We would have to spend a lot of money (and) it’s not in the budget for this year," Goren said.

The Royals spent $150,000 for their IMS system. In conjunction with Aramark, their new concessionaire, officials thought it made perfect sense to start promoting loaded tickets now that Kauffman Stadium’s two-year, $250 million renovation nears completion and they can make a fresh start with redesigned seating bowl.

Stored-value tickets are also available in Kansas City for group sales, family four-pack promotions on Fridays and Sundays and single-game sales, available increments as low as $5. There is no set limit on the number of tickets that can have value added, Tilson said.

The Royals sold a little more than 17,000 all-you-can-eat tickets in 2008, generating $455,000 in gross revenue. The common complaint among fans buying those tickets was limited menu; loaded tickets now provide the opportunity for them to buy whatever they want, Tilson said.

"We are waiting to see the reaction of not having all-you-can-seat seats," he said.

Philadelphia Flyers Rock! When It Comes To Customer Experience, That Is

May 6th, 2009
Posted by Paul Greenberg @ 5:55 am

I need to make something clear from the start. I’m a diehard NY Rangers fan when it comes to hockey. In fact, with the exception of women’s soccer where I root for the Women’s Professional Soccer League’s (WPSL) Washington Freedom, I root for New York everything when it comes to sports - especially the NY Yankees.

But, I have to tell you, the Philadelphia Flyers‘ fan engagement program is by far the single most well thought out and successful CRM strategy and program I’ve seen to date in professional sports. Bar none - including my beloved New York teams. Shame on the Rangers.

What makes this program, which is called "How You Doin’?" exceptional in any environment is that it begins where CRM strategies and programs should begin - with the culture.

"The How You Doin’ program is the culture of this organization from full time to part time personnel to the fan base," says Senior Vice President of Business Operations, Shawn Tilger. "We are always making sure that we aren’t just implementing software, but are embedding the philosophy and outlook into everything we do internally and externally."

All the staff at the Philadelphia HQ of the Flyers and at the Wachovia Center are trained to greet everyone as they come into the stadium, trained to answer questions for anyone who has them, and trained to go above and beyond for customers. They take a high touch, get involved approach.

Their strategy is two pronged. First, engage the fans generally. Second, know each fan and their individual lifestyle and customize programs according. The third prong is measure, measure, measure; learn, learn, learn.

What that means in real terms is that they are constantly gathering information about each of their fans. That means they are getting granular profiles of their season’s ticket holders. They are gathering information about each fan that attends a game or buys merchandise.

Using a combination of, marketing ubër-application Eloqua, and a stored value program that allows customers to go cashless and use their ticket or cell phone to purchase seats, merchandise, food and any other concession they have at Wachovia Center, they are able to capture the kind of information about a fan that lets them know fan behaviors from the time they walk out the door to the time they leave the stadium.

Kroenke Sports Enterprise Implements
International Micro Systems, Inc. STADIS Software

The Denver Pepsi Center is implementing the latest in Venue Management Software developed by International Micro System, Inc.

International Micro Systems (IMS) is pleased to announce a five-year agreement with Kroenke Sports Enterprises that will implement their STADIS ticketing and total venue management integration solution at Denver’s Pepsi Center.

STADIS, or Venue Integration Management System, will launch in September on all ADT Club Level seats at Pepsi Center with the beginning of the 2008-09 Colorado Avalanche and Denver Nuggets seasons.

Fans possessing the loaded tickets, with values of $30, $20 and $10, depending on seat location, can spend the additional money on single-game, group and season tickets, as well as on merchandise and concessions in the arena. All point-of-sale locations will be able to process the transactions as if customers were using a credit card or cash.

The stored values must be used during the event for which the loaded ticket is issued, creating additional revenue streams for KSE in the forms of advanced tickets sales (prepaid interest), as well as sales uplift, or increased spending on merchandise, food and beverage. STADIS also provides KSE with detailed marketing data (single view of the fan), "good breakage", and reduced shrinkage.

"IMS/STADIS is pleased to have KSE as another STADIS inner-circle customer and we look forward to KSE receiving tremendous additional revenues from STADIS while improving the fan experience".

Based in Denver, KSE is the Rocky Mountain West’s leading provider of live sports and entertainment. More than 3 million fans annually experience the excitement through KSE’s ownership of the 19,000-seat Pepsi Center arena as well as the NHL Colorado Avalanche, the NBA Denver Nuggets, the NLL Colorado Mammoth, joint ownership of the AFL Colorado Crush, and presentation of more than 200 live concerts, meetings and events each year.


Aug. 29, 2007

The Air Force Academy Athletic Association is at the forefront of a new ticketing technology that will bring Falcon Fans' enjoyment of events to new levels.

The Academy has become the first collegiate program to use a new technology of stored-value tickets joining the Philadelphia Phillies of Major League Baseball and the Baltimore Ravens of the National Football League. The stored value tickets will be referred to as "Lightning Tickets" and are geared to promote the ease of use and a cashless environment at Academy facilities. The Academy will debut the Lightning Tickets in the Family Value Packs containing a $5.00 retail value on each ticket at the October 6th UNLV game. The Family Value Packs will also be available for San Diego State on November 17th.

Lightning Tickets will also be an option for single game tickets beginning with the Wyoming game on October 20th. Fans purchasing the Lightning Ticket on an individual game basis will receive a $7 stored retail value for only an additional $5 added onto the regular ticket price.

Lightning Tickets will also be used on a season ticket basis for men's basketball in the Center Court Club and Courtside VIP seating areas. Lightning Tickets will also be an option for selected individual games for men's basketball and hockey.

Fans that purchase the tickets will have retail value loaded onto the bar-code on their ticket that can be scanned at the concessions stands or retail stores for the event. In addition to the concession and retail advantage, fans may use a digital ticket entrance into Falcon Stadium which allows for quicker entry.

"We feel like this technology puts us at the forefront of this movement and will allow us to better serve our fans," said Air Force Senior Associate Athletic Director Michael Saks. "We will eventually offer this to all single-game tickets that we sell for football and other sports."

The technology called STADIS was developed by International Micro Systems, Inc., from Aston, PA. The Academy, Philadelphia Phillies and Baltimore’s movement to this new technology was detailed in Street and Smith’s Sports Business Journal in the July issue.


2011 IMG Intercollegiate Athletics Forum in New York, NY
December 7-8

2011 Retail Pro Global Conference in Mexico
October 14-18

2011 IMG Sports Marketing Symposium in New York, NY
October 5-6

2011 ALSD Conference and Tradeshow in Los Angeles, CA
June 26-29

2011 Sports CRM Summit in London
June 9

2011 Sports Facilities & Franchises and Ticketing Symposium in Hoboken, NJ
May 24-26

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